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		<title>Failure vs Mistake</title>
		<link>http://textilegurus.wordpress.com/2011/12/25/failure-vs-mistake/</link>
		<comments>http://textilegurus.wordpress.com/2011/12/25/failure-vs-mistake/#comments</comments>
		<pubDate>Sun, 25 Dec 2011 19:37:15 +0000</pubDate>
		<dc:creator>kshitiz</dc:creator>
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		<description><![CDATA[The difference between a failure and a mistake A failure is a project that doesn&#8217;t work, an initiative that teaches you something at the same time the outcome doesn&#8217;t move you directly closer to your goal. A mistake is either a failure repeated, doing something for the second time when you should have known better, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=textilegurus.wordpress.com&amp;blog=4466961&amp;post=393&amp;subd=textilegurus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>The difference between a failure and a mistake</p>
<p>A failure is a project that doesn&#8217;t work, an initiative that teaches you something at the same time the outcome doesn&#8217;t move you directly closer to your goal.</p>
<p>A mistake is either a failure repeated, doing something for the second time when you should have known better, or a misguided attempt (because of carelessness, selfishness) that hindsight reminds you is worth avoiding.</p>
<p>We need a lot more failures, I think. Failures that don&#8217;t kill us make us bolder, and teach us one more way that won&#8217;t work, while opening the door to things that might.</p>
<p>School confuses us, so do bosses and families. Go ahead, fail. Try to avoid mistakes, though.</p>
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		<title>United States of America Long-Term Rating Lowered To &#8216;AA+&#8217;</title>
		<link>http://textilegurus.wordpress.com/2011/08/16/united-states-of-america-long-term-rating-lowered-to-aa/</link>
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		<pubDate>Tue, 16 Aug 2011 07:23:15 +0000</pubDate>
		<dc:creator>kshitiz</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>

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		<description><![CDATA[United States of America Long-Term Rating Lowered To &#8216;AA+&#8217; On Political Risks  And  Rising Debt Burden; Outlook Negative Overview · We have lowered our long-term sovereign credit rating on the United States of America to &#8216;AA+&#8217; from &#8216;AAA&#8217; and affirmed the &#8216;A-1+&#8217; short-term rating. · We have also removed both the short- and long-term ratings [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=textilegurus.wordpress.com&amp;blog=4466961&amp;post=387&amp;subd=textilegurus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3><strong><a href="http://textilegurus.files.wordpress.com/2011/08/splogo.gif"><img class="alignleft size-full wp-image-388" title="splogo" src="http://textilegurus.files.wordpress.com/2011/08/splogo.gif?w=590" alt=""   /></a> United States of America Long-Term Rating Lowered To &#8216;AA+&#8217; On Political Risks  And  Rising Debt Burden; Outlook Negative </strong></h3>
<address><strong>Overview</strong><br />
· We have lowered our long-term sovereign credit rating on the United States of America to &#8216;AA+&#8217; from &#8216;AAA&#8217; and affirmed the &#8216;A-1+&#8217; short-term rating.<br />
· We have also removed both the short- and long-term ratings from Credit Watch negative.<br />
· The downgrade reflects our opinion that the fiscal consolidation plan that Congress and the Administration recently agreed to falls short of what, in our view, would be necessary to stabilize the government&#8217;s medium-term debt dynamics.<br />
· More broadly, the downgrade reflects our view that the effectiveness, stability, and predictability of American policymaking and political institutions have weakened at a time of ongoing fiscal and economic challenges to a degree more than we envisioned when we assigned a negative outlook to the rating on April 18, 2011.<br />
· Since then, we have changed our view of the difficulties in bridging the gulf between the political parties over fiscal policy, which makes us pessimistic about the capacity of Congress and the Administration to be able to leverage their agreement this week into a broader fiscal consolidation plan that stabilizes the government&#8217;s debt dynamics any time soon.<br />
· The outlook on the long-term rating is negative. We could lower the long-term rating to &#8216;AA&#8217; within the next two years if we see that less reduction in spending than agreed to, higher interest rates, or new fiscal pressures during the period result in a higher general government debt trajectory than we currently assume in our base case.</address>
<p>&nbsp;</p>
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		<title>Greater Noida Crisis : The Economics Behind</title>
		<link>http://textilegurus.wordpress.com/2011/07/22/greater-noida-crisis-the-economics-behind/</link>
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		<pubDate>Fri, 22 Jul 2011 11:05:25 +0000</pubDate>
		<dc:creator>kshitiz</dc:creator>
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		<description><![CDATA[Greater Noida Crisis : The Economics Behind Greater Noida crisis are making waves in almost all quarters of the society. I mean the  government, judiciary, politicians, real estate power brokers, banks &#38; financial institutions, investors (common man) and of course the Farmers. One fine day the court decides that the compensation given to farmers is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=textilegurus.wordpress.com&amp;blog=4466961&amp;post=378&amp;subd=textilegurus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h2><a href="http://textilegurus.files.wordpress.com/2011/07/greater-noida-authority.jpg"><img class="alignleft size-thumbnail wp-image-379" title="greater-noida-authority" src="http://textilegurus.files.wordpress.com/2011/07/greater-noida-authority.jpg?w=150&#038;h=150" alt="" width="150" height="150" /></a></h2>
<h2>Greater Noida Crisis : The Economics Behind</h2>
<p>Greater Noida crisis are making waves in almost all quarters of the society. I mean the  government, judiciary, politicians, real estate power brokers, banks &amp; financial institutions, investors (common man) and of course the Farmers.</p>
<p>One fine day the court decides that the compensation given to farmers is not justified and the state government has taken their lands on some false pretexts.</p>
<p>Lets look at how the money changed it hands during the whole transaction -</p>
<p><strong>Land Flow chart</strong></p>
<p>FARMERS &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&gt; GOVT &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;&gt; BUILDERS &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;&gt; INVESTORS</p>
<p>Farmers gave land to the government against money, govt sold this land to real estate builders against money (&amp; say bribes) and then the real estate  companies sold their projects i.e land divided into apartments to the Investors. These Investors borrowed money from the Banks to finance their deals.</p>
<p>Banks lend both to Investors &amp; Builders, as they were authorized by the Govt.</p>
<p><strong>Money Flow Chart</strong></p>
<p>FARMERS &lt;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; GOVT &lt;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- BUILDERS  &lt;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; INVESTORS</p>
<p>(builders  &amp; investors : borrowed money from banks)</p>
<p>Investors Money = Personal Savings + Investors Bank Loans</p>
<p>Builders Money = Investors Money + Builders Bank Loans</p>
<p>Govt Money = Partial of Builders Money</p>
<p>Farmers  Money = Partial of Govt Money</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>In-depth balance sheets -</strong></p>
<p>Builders Books should account for the Investors Money, Builders borrowed money from bank for the project, Land Cost, Bribes to Government Officials, Actual Project Cost (to be few majors).</p>
<p><strong>Builders Profit = Investors Money + Bank Borrowed Money &#8211; Land Cost &#8211; Project Cost &#8211; Commissions</strong></p>
<p><em>(Commissions here include bribes paid to Govt Officials for allocating land &amp; commissions handed to agents for selling their properties)</em></p>
<p><a href="http://textilegurus.files.wordpress.com/2011/07/greater-noida.jpg"><img class="alignleft size-thumbnail wp-image-382" title="greater-noida" src="http://textilegurus.files.wordpress.com/2011/07/greater-noida.jpg?w=150&#038;h=98" alt="" width="150" height="98" /></a>  <strong></strong></p>
<p><strong> Case Analysis :  Judiciary says return the Framers Land</strong></p>
<p>Government will return the Land Cost to the Builders. Now the main concerns are -</p>
<p>1. will Govt also return the commission / bribes they received &#8211; NO</p>
<p>2. money given as commissions to agents will also not come back.</p>
<p>3. money already invested in starting the building work, will not come back. (which includes Investors Money  and Bank Borrowed Money)</p>
<p>4. now the money left is not enough to be returned back to investors and the bank. (builders profit is directly proportional to investors money, now he is in a fix. if he sold flats at high rates, he needs to return the same money back or if he sold the flats in nominal rates, he still needs to return back).</p>
<p>5. builders are in a bigger problem here. however the kind of people they are, its extremely difficult to extract out the Investors money. they are in such a grave problem, that they cannot do anything but to delay the payments, or give back a small token of money.</p>
<p>6. investors who are the common people will be crushed. they have already taken loans, they EMI&#8217;s have started (some cases) and they see no future.</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>What is going to happen ahead -</strong></p>
<p>1. farmers can&#8217;t use these lands for agriculture again. that&#8217;s why they sold in the first case.</p>
<p>2. farmers said the Govt took land at a very cheap rate, they have never denied the fact &#8211; they are open for re-negotiation.</p>
<p>3. after the political situation settles down a little, they are going to re-negotiate.</p>
<p>4. Govt will again sell the same land at revised rates to the Builders, they will again receive their commissions.</p>
<p>5. Builders will further pass on their new cost to apartment owners on pro rata basis.</p>
<p>6. in the end the investors, will be required to pay more &#8211; whether he likes or dislikes. (as this is approved by the Government)</p>
<p>&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211;</p>
<p><strong>Money invested in the supply chain is going to yield better results be it Banks, Builders, Government, Farmers.</strong> (quantum is huge)</p>
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		<title>Population Dynamics Ruling the World</title>
		<link>http://textilegurus.wordpress.com/2011/07/07/population-dynamics-ruling-the-world/</link>
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		<pubDate>Thu, 07 Jul 2011 09:54:05 +0000</pubDate>
		<dc:creator>kshitiz</dc:creator>
				<category><![CDATA[Business Intelligence]]></category>

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		<description><![CDATA[Population Maths The other day i was reading some articles on population and made some quick references to Wikipedia. Population of China is just 120 million more than India and in the last decade alone population in India grew by a staggering rate of 17.5 % compared to 5.4% of China. China &#38; India population [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=textilegurus.wordpress.com&amp;blog=4466961&amp;post=359&amp;subd=textilegurus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h3>Population Maths</h3>
<p>The other day i was reading some articles on population and made some quick references to Wikipedia. Population of China is just 120 million more than India and in the last decade alone population in India grew by a staggering rate of 17.5 % compared to 5.4% of China.</p>
<p>China &amp; India population account for almost 19.33% and 17.47%  respectively in the world, and immediately after them is USA which almost 25% of India and is just 4.5%.  The Females % in China &amp; India is almost 48 % , where as in USA females are about 50.8% of the whole population.</p>
<table id="sortable_table_id_0" width="661">
<tbody>
<tr>
<th>Rank</th>
<th>Country / Territory</th>
<th>Population</th>
<th></th>
<th> % of World population</th>
<th>Source</th>
</tr>
<tr>
<td>-</td>
<td align="left"><strong>World</strong></td>
<td>6,929,400,000</td>
<td></td>
<td>100%</td>
<td><a href="http://www.census.gov/ipc/www/popclockworld.html" rel="nofollow">US Census Bureau&#8217;s World Population Clock</a></td>
</tr>
<tr>
<td>1</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Flag_of_the_People%27s_Republic_of_China.svg/22px-Flag_of_the_People%27s_Republic_of_China.svg.png" alt="" width="22" height="15" /> <a title="People's Republic of China" href="http://en.wikipedia.org/wiki/People%27s_Republic_of_China">China</a></strong><sup><a href="http://en.wikipedia.org/wiki/List_of_countries_by_population#endnote_n2">n2</a></sup></td>
<td>1,339,724,852</td>
<td></td>
<td>19.33%</td>
<td><a href="http://www.stats.gov.cn/english/newsandcomingevents/t20110428_402722237.htm" rel="nofollow">2010 China Census</a></td>
</tr>
<tr>
<td>2</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/4/41/Flag_of_India.svg/22px-Flag_of_India.svg.png" alt="" width="22" height="15" /> <a title="India" href="http://en.wikipedia.org/wiki/India">India</a></strong></td>
<td>1,210,193,422</td>
<td></td>
<td>17.46%</td>
<td><a href="http://www.censusindia.gov.in/2011-prov-results/indiaatglance.html" rel="nofollow">Provisional 2011 Indian Census result</a></td>
</tr>
<tr>
<td>3</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Flag_of_the_United_States.svg/22px-Flag_of_the_United_States.svg.png" alt="" width="22" height="12" /> <a title="United States" href="http://en.wikipedia.org/wiki/United_States">United States</a></strong></td>
<td>311,705,000</td>
<td></td>
<td>4.5%</td>
<td><a href="http://www.census.gov/population/www/popclockus.html" rel="nofollow">Official United States Population Clock</a></td>
</tr>
<tr>
<td>4</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/9/9f/Flag_of_Indonesia.svg/22px-Flag_of_Indonesia.svg.png" alt="" width="22" height="15" /> <a title="Indonesia" href="http://en.wikipedia.org/wiki/Indonesia">Indonesia</a></strong></td>
<td>237,556,363</td>
<td></td>
<td>3.43%</td>
<td><a href="http://dds.bps.go.id/eng/download_file/SP2010_agregat_data_perProvinsi.pdf" rel="nofollow">2010 Indonesian Census</a></td>
</tr>
<tr>
<td>5</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/0/05/Flag_of_Brazil.svg/22px-Flag_of_Brazil.svg.png" alt="" width="22" height="15" /> <a title="Brazil" href="http://en.wikipedia.org/wiki/Brazil">Brazil</a></strong></td>
<td>190,732,694</td>
<td></td>
<td>2.75%</td>
<td><a href="http://www.ibge.gov.br/english/presidencia/noticias/noticia_visualiza.php?id_noticia=1766&amp;id_pagina=1" rel="nofollow">2010 Official Brazilian Census results</a></td>
</tr>
<tr>
<td>6</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/3/32/Flag_of_Pakistan.svg/22px-Flag_of_Pakistan.svg.png" alt="" width="22" height="15" /> <a title="Pakistan" href="http://en.wikipedia.org/wiki/Pakistan">Pakistan</a></strong></td>
<td>176,554,000</td>
<td></td>
<td>2.55%</td>
<td><a href="http://www.census.gov.pk/" rel="nofollow">Official Pakistani Population clock</a></td>
</tr>
<tr>
<td>7</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/7/79/Flag_of_Nigeria.svg/22px-Flag_of_Nigeria.svg.png" alt="" width="22" height="11" /> <a title="Nigeria" href="http://en.wikipedia.org/wiki/Nigeria">Nigeria</a></strong></td>
<td>158,423,000</td>
<td></td>
<td>2.28%</td>
<td>UN estimate for 2010</td>
</tr>
<tr>
<td>8</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f9/Flag_of_Bangladesh.svg/22px-Flag_of_Bangladesh.svg.png" alt="" width="22" height="13" /> <a title="Bangladesh" href="http://en.wikipedia.org/wiki/Bangladesh">Bangladesh</a></strong></td>
<td>150,863,000</td>
<td></td>
<td>2.18%</td>
<td><a href="http://www.bbs.gov.bd/Home.aspx" rel="nofollow">Official Bangladeshi Population Clock</a></td>
</tr>
<tr>
<td>9</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/f/f3/Flag_of_Russia.svg/22px-Flag_of_Russia.svg.png" alt="" width="22" height="15" /> <a title="Russia" href="http://en.wikipedia.org/wiki/Russia">Russia</a></strong></td>
<td>142,905,200</td>
<td></td>
<td>2.06%</td>
<td><a href="http://www.perepis-2010.ru/gorod-selo.xls" rel="nofollow">2010 Russian Census</a></td>
</tr>
<tr>
<td>10</td>
<td align="left"><strong><img src="http://upload.wikimedia.org/wikipedia/commons/thumb/9/9e/Flag_of_Japan.svg/22px-Flag_of_Japan.svg.png" alt="" width="22" height="15" /> <a title="Japan" href="http://en.wikipedia.org/wiki/Japan">Japan</a></strong></td>
<td>127,950,000</td>
<td></td>
<td>1.85%</td>
<td><a href="http://www.stat.go.jp/english/data/jinsui/tsuki/index.htm" rel="nofollow">Official Japan Statistics Bureau</a></td>
</tr>
</tbody>
</table>
<h3>Population of India at Glance</h3>
<p><a href="http://textilegurus.files.wordpress.com/2011/07/india.jpg"><img class="alignnone size-full wp-image-373" title="india" src="http://textilegurus.files.wordpress.com/2011/07/india.jpg?w=590" alt=""   /></a></p>
<p>Indian Population shows a different challenge in itself. Firstly the sex ratio is highly skewed, which statistically says there are less number of women as compared to men, and in absolute terms there are about 3,00,00,000 females short.  Even the literacy rate in women is just 65.46% as compared to 82.14 % in men.</p>
<p>In-depth analysis on population, demographics &amp; lifestyle indicators can revel some more fascinating facts about India.</p>
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		<title>Will India Become Old Before It Becomes Rich? by A.T. Kearney</title>
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		<pubDate>Wed, 01 Jun 2011 13:37:30 +0000</pubDate>
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		<description><![CDATA[Will India Become Old Before It Becomes Rich? Demographic changes and the impact on business strategies Business leaders are largely aware of the role that demographics can play in a changing world, yet many executives remain uncertain as to how they can approach this field in their business planning. While tools are available to help [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=textilegurus.wordpress.com&amp;blog=4466961&amp;post=353&amp;subd=textilegurus&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<h1>Will India Become Old Before It Becomes Rich?</h1>
<h5>Demographic changes and the impact on business strategies</h5>
<p><em>Business leaders are largely aware of the role that demographics can play in a changing world, yet many executives remain uncertain as to how they can approach this field in their business planning. While tools are available to help understand the impact of population trends on economic activity—such as migration and urbanization patterns—age structure is perhaps the most powerful way to identify changes in consumption, productivity and ultimately demand for products and services.</em></p>
<div>How does India improve its infrastructure, education and other areas to ensure that the country becomes rich before it becomes old?</div>
<p>Over the past decade, a demographic revolution has taken place that will have a dramatic impact on global consumer markets for the next 50 years and beyond. Birthrates have declined sharply in Latin America and in the Islamic world, where several countries, including Indonesia and Turkey, are now at or below replacement levels. By contrast, in North America and Northern and Western Europe, birthrates have sharply increased, with the United States, Britain and France now above replacement levels and Germany recording its highest birthrate for almost 20 years. Conversely, with very low birthrates, Southern and Eastern Europe (including Russia) face a challenging future with few people of working age to support large populations of elderly. China may face the most difficult challenge of all as its working-age population peaks and starts to decline in the coming decade. These and other issues related to aging are on the minds of consumer industry executives worldwide.</p>
<h2>The <em>Sweet Spot </em>of Economic Growth</h2>
<p>When there is a large workforce and few dependents, a phenomenon called the <em>sweet spot</em> emerges. Today the dependency ratio (those under age 15 and older than 65 versus those who are 15 to 65) is very low, resulting in higher levels of economic growth due to more consumption and investment.</p>
<p>Different countries experience this sweet spot at different points in time, which helps explain periods of economic growth. Much of the recent growth in economies such as China can be attributed to lower dependency ratios. Potential demographic dividends still exist for many countries because we know that countries with increasing numbers of working-age adults, relative to dependent elderly and children, have an opportunity to increase employment, investment and savings. While we may identify the time period in which select countries can realize this bonus, whether or not the demographic bonus <em>is</em> realized depends on public policy and the creation of economic opportunities.</p>
<div>Age structure is perhaps the most powerful way to identify a country&#8217;s changes in consumption, productivity and, ultimately, its demand for products and services</div>
<p>There are commercial implications for each stage of the demographic transition. For example, in countries such as Japan, Germany, the United States and China, retail has increased rapidly during sweet spot periods. Even eating out as a phenomenon rose in Japan and the United States during this time period. However, different stages of the demographic transition present different types of opportunities. For a very young country, the main consumer focus will be on food and nondurable consumer goods. For a country such as China, which is at the zenith of its sweet spot, consumers demand more housing and durable goods. For an aging society such as Japan, consumption will shift and support growth in healthcare and services.</p>
<h2>India&#8217;s Future</h2>
<p>For India, there are three facts to keep in mind while planning for the future:</p>
<ol>
<li>The sweet spot will continue until 2037; in the next 20 to 25 years, the working age consumer group will be dominant. Female earners will become an important part of this group as more women enter the work force.</li>
<li>The number of people in the old-age group is expected to increase rapidly (in absolute terms) after 2020. In fact, over the next 10 years, the fastest growing age group in percentage terms will be people older than 55. This presents opportunities and challenges: Opportunities exist in introducing new products and services designed for older people—such as health foods, health services and financial services, among others. The challenges are in lower consumption levels of older people and reduced overall disposable income of the working-age population as old age dependency rises.</li>
<li>A detailed analysis of age-wise consumption (for example, intake of various food items over the past five years) reveals three distinct age groups that behave similarly: up to 24 years, 25- to 34-year-olds and 35 years and older.</li>
</ol>
<p>To this last point, does this mean that &#8220;old&#8221; age characteristics in India—at least those reflected in buying propensity—start after the age of 35? Not necessarily. Indian consumers do not inevitably start buying every product and service like people age 35 and older. Rather, India has a higher proportion of multigeneration households than developed countries (or even some emergent markets such as China and Turkey), which means specific goods and services are purchased for an entire household. This is a good example of why the commercial implications of demographics have to be calibrated with local customs.</p>
<p>While we recognize that sweet spots are necessary, they are not a sufficient precondition for growth. Bad government policies can frustrate the demographic opportunity just as good policies and good business leaders can overcome the demographic problems of an aging society. So, as the &#8220;window of opportunity&#8221; remains open for another 25 to 30 years, the key question: How does India improve infrastructure, education and other enablers (for maintaining high and inclusive GDP growth) to ensure that the country becomes rich before it becomes old?</p>
<div>Bad government policies can frustrate the demographic opportunity just as good policies and good business leaders can overcome the problems of an aging society</div>
<p>There is a distinct danger that India will grow old before it grows rich if it continues on its current path. Of all the countries that have entered this sweet spot, India currently has the lowest per capita income at around $815 per year, which is about one-third of China&#8217;s.1 Even if India grows at a robust 8 to 9 percent per year for another 10 to 12 years, the average income levels will only reach what China&#8217;s are today (around $2,200 per year). If India maintains the same growth momentum until 2035, average income levels will be comparable to Turkey and Malaysia today ($4,700-$4,800). In contrast, &#8220;young&#8221; countries in the sweet spot and competing for investments, such as Brazil, Turkey and Malaysia, have significantly higher incomes to start with (at least five times that of India&#8217;s today). Therefore, depending on how quickly incomes rise and distribute in the next 20 to 25 years, India could become a larger middle-class country (with 70 percent or more of the population with annual incomes less than US$10,000), rather than a &#8220;rich&#8221; country. There will, however, be a meaningful number of both rich and upper-middle-class households (60 to 70 million households with annual incomes of $10,000 or more), which means marketers will have to make sharper choices in terms of identifying target groups, decision makers, products and services, value propositions and operating models, among others.</p>
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